OKSO 38.03.01 Экономика
OKSO 38.05.01 Экономическая безопасность
OKSO 38.04.01 Экономика
BBK 65 Экономика. Экономические науки
TBK 7717 Экономика предприятия (фирмы)
Practice of application of creative means and instruments of marketing communications is presented in the manual, their definitions, classifications are given, advantages and shortcomings of use are described. The attention is paid to technological aspects of design and implementation of stocks with use of such creative means and instruments of communication marketing as entertainment-marketing, product placement, provocative marketing, a flashmob, aggressive marketing, social marketing, life-placement, guerrilla marketing, buzz-marketing, mobile marketing, viral-marketing, ambient media, a teaser, an aromamarketing, sense-marketing, art marketing, etc. The book is intended for students of the directions, programs and profiles of a bachelor degree and magistracy "Management", "Marketing", "Advertizing and public relations", "Trade business".
Marketing, advertizing, Trade business, Public relations, marketing communications, classifications, provocative marketing, flashmob, mobile marketing, actions.