COMMUNICATION MARKETING: CREATIVE MEANS AND TOOLS: MANUAL
Authors:
1.
Rostov-na-Donu, Rostov-on-Don, Russian Federation
Type:
ISBN:
978-5-369-01531-5
ISBN-online:
978-5-16-104256-4
Status:
Published
Published:
16.11.2017
Subject area:
OKSO 38.06.01 Экономика
OKSO 38.03.01 Экономика
OKSO 38.05.01 Экономическая безопасность
OKSO 38.04.01 Экономика
BBK 65 Экономика. Экономические науки
TBK 7717 Экономика предприятия (фирмы)
OKSO 38.03.01 Экономика
OKSO 38.05.01 Экономическая безопасность
OKSO 38.04.01 Экономика
BBK 65 Экономика. Экономические науки
TBK 7717 Экономика предприятия (фирмы)
Language:
Russian
Quantity of pages:
247
Copyright sheets:
15
Number of publication:
1
Publisher:
Publishing Center RIOR
Keywords:
Marketing, advertizing, Trade business, Public relations, marketing communications, classifications, provocative marketing, flashmob, mobile marketing, actions.
Abstract (English):
Practice of application of creative means and instruments of marketing communications is presented in the manual, their definitions, classifications are given, advantages and shortcomings of use are described. The attention is paid to technological aspects of design and implementation of stocks with use of such creative means and instruments of communication marketing as entertainment-marketing, product placement, provocative marketing, a flashmob, aggressive marketing, social marketing, life-placement, guerrilla marketing, buzz-marketing, mobile marketing, viral-marketing, ambient media, a teaser, an aromamarketing, sense-marketing, art marketing, etc. The book is intended for students of the directions, programs and profiles of a bachelor degree and magistracy "Management", "Marketing", "Advertizing and public relations", "Trade business".
Practice of application of creative means and instruments of marketing communications is presented in the manual, their definitions, classifications are given, advantages and shortcomings of use are described. The attention is paid to technological aspects of design and implementation of stocks with use of such creative means and instruments of communication marketing as entertainment-marketing, product placement, provocative marketing, a flashmob, aggressive marketing, social marketing, life-placement, guerrilla marketing, buzz-marketing, mobile marketing, viral-marketing, ambient media, a teaser, an aromamarketing, sense-marketing, art marketing, etc. The book is intended for students of the directions, programs and profiles of a bachelor degree and magistracy "Management", "Marketing", "Advertizing and public relations", "Trade business".
Keywords:
Marketing, advertizing, Trade business, Public relations, marketing communications, classifications, provocative marketing, flashmob, mobile marketing, actions.
Marketing, advertizing, Trade business, Public relations, marketing communications, classifications, provocative marketing, flashmob, mobile marketing, actions.
текст
1. literatura
