02052nam#a2200265#i#450# 1039 20241122222706.5 20171116d2017####ek#y0engy0150####ca 978-5-369-01531-5 RUS xxu Экономика. Экономические науки. 65 bbk Экономика. 38.06.01 okso Экономика. 38.03.01 okso Экономическая безопасность. 38.05.01 okso Экономика. 38.04.01 okso Экономика предприятия (фирмы). 7717 tbk Ponomareva, Alexandra Miсhaelovna Rostov State University of Economics Communication marketing: creative means and tools: manual Textbook Moscow Publishing Center RIOR 2017 247 p. Practice of application of creative means and instruments of marketing communications is presented in the manual, their definitions, classifications are given, advantages and shortcomings of use are described. The attention is paid to technological aspects of design and implementation of stocks with use of such creative means and instruments of communication marketing as entertainment-marketing, product placement, provocative marketing, a flashmob, aggressive marketing, social marketing, life-placement, guerrilla marketing, buzz-marketing, mobile marketing, viral-marketing, ambient media, a teaser, an aromamarketing, sense-marketing, art marketing, etc. The book is intended for students of the directions, programs and profiles of a bachelor degree and magistracy "Management", "Marketing", "Advertizing and public relations", "Trade business". Marketing, advertizing, Trade business, Public relations, marketing communications, classifications, provocative marketing, flashmob, mobile marketing, actions. 10.12737/16993 literatura There is an electronic copy riorpub.com