02052nam#a2200265#i#4500001000500000005001700005008004000022020002300062041000900085044000900094084007200103084004000175084004000215084007300255084004000328084007100368100007900439245007400518260004400592300001200636500107200648510001601720533003301736856001701769103920211024035404.7 20171116d2017####ek#y0engy0150####ca##$a978-5-369-01531-50#$aRUS##$axxu##$aЭкономика. Экономические науки. 652bbk##$aЭкономика. 38.06.012okso##$aЭкономика. 38.03.012okso##$aЭкономическая безопасность. 38.05.012okso##$aЭкономика. 38.04.012okso##$aЭкономика предприятия (фирмы). 77172tbk#1$aPonomareva, Alexandra Miсhaelovna$aRostov State University of Economics00$aCommunication marketing: creative means and tools: manual$cTextbook1#$aMoscow$bPublishing Center RIOR$c2017##$a247 p.##$aPractice of application of creative means and instruments of marketing communications is presented in the manual, their definitions, classifications are given, advantages and shortcomings of use are described. The attention is paid to technological aspects of design and implementation of stocks with use of such creative means and instruments of communication marketing as entertainment-marketing, product placement, provocative marketing, a flashmob, aggressive marketing, social marketing, life-placement, guerrilla marketing, buzz-marketing, mobile marketing, viral-marketing, ambient media, a teaser, an aromamarketing, sense-marketing, art marketing, etc. The book is intended for students of the directions, programs and profiles of a bachelor degree and magistracy "Management", "Marketing", "Advertizing and public relations", "Trade business".$aMarketing, advertizing, Trade business, Public relations, marketing communications, classifications, provocative marketing, flashmob, mobile marketing, actions.$a10.12737/169930#$aliteratura##$aThere is an electronic copy4#$ariorpub.com