LDR 02052nam#a2200265#i#450#
001     1039
005     20241225111618.3
008    _ 20171116d2017####ek#y0engy0150####ca
020 ## _$a978-5-369-01531-5
041 0# _$aRUS
044 ## _$axxu
084 ## _$aЭкономика. Экономические науки. 65
       _2bbk
084 ## _$aЭкономика. 38.06.01
       _2okso
084 ## _$aЭкономика. 38.03.01
       _2okso
084 ## _$aЭкономическая безопасность. 38.05.01
       _2okso
084 ## _$aЭкономика. 38.04.01
       _2okso
084 ## _$aЭкономика предприятия (фирмы). 7717
       _2tbk
100 #1 _$aPonomareva, Alexandra Miсhaelovna
       _$aRostov State University of Economics
245 00 _$aCommunication marketing: creative means and tools: manual
       _$cTextbook
260 1# _$aMoscow
       _$bPublishing Center RIOR
       _$c2017
300 ## _$a247 p.
500 ## _$aPractice of application of creative means and instruments of marketing communications is presented in the manual, their definitions, classifications are given, advantages and shortcomings of use are described. The attention is paid to technological aspects of design and implementation of stocks with use of such creative means and instruments of communication marketing as entertainment-marketing, product placement, provocative marketing, a flashmob, aggressive marketing, social marketing, life-placement, guerrilla marketing, buzz-marketing, mobile marketing, viral-marketing, ambient media, a teaser, an aromamarketing, sense-marketing, art marketing, etc.
The book is intended for students of the directions, programs and profiles of a bachelor degree and magistracy "Management", "Marketing", "Advertizing and public relations", "Trade business".
       _$aMarketing, advertizing, Trade business, Public relations, marketing communications, classifications, provocative marketing, flashmob, mobile marketing, actions.
       _$a10.12737/16993
510 0# _$aliteratura
533 ## _$aThere is an electronic copy
856 4# _$ariorpub.com
       _$u