TOOLKIT FOR STRUCTURING INCLUSIVE SERVICES IN THE HOSPITALITY INDUSTRY
Abstract and keywords
Abstract:
This article examines the problem of the formation and systematization of tools for structuring inclusive services in the modern hospitality industry. The relevance of the study is due to the need to transform the business models of hotels and restaurants towards ensuring equal access for all categories of consumers, including people with disabilities and representatives of low-mobility groups of the population. The authors analyzed the existing approaches to the organization of an inclusive space and service, identifying the main barriers to their implementation. The paper offers an author's toolkit that combines technical, technological, organizational and regulatory elements. A model of an "Inclusive service Loop" is proposed, adapted for the HoReCa (hotel and restaurant business) sector, describing points of contact with special guests at all stages of service. The results of the study allow hospitality enterprises not only to fulfill their social mission, but also to increase their economic efficiency by developing new market segments. The study highlights that the structuring of inclusive services is systemic in nature and is based on the principles of universal design and customer orientation, which contributes o increasing the competitiveness of the national tourism product.

Keywords:
hospitality industry, inclusive services, universal design, service structuring, low mobility groups of the population, accessible environment, customer orientation, inclusive tourism
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