PSYCHOLOGY AND SOCIOLOGY IN ADVERTIZING
Abstract and keywords
Abstract (English):
The edition is continuation of the series of books "Alphabet of Advertising" prepared according to the State educational standard of higher education in "Advertising", one of which authors-developers is professor V. L. Muzykant. The book is devoted to one of the most important aspects of advertizing activity — to studying of psychology of target audience of advertizing, formation of "thin control" of goods, the prices and marketing programs for needs of consumers. It will be useful to students, graduate students, workers of the advertizing industry, and also all that who wants to become a professional in the most interesting advertizing.

Keywords:
advertizing, psychology, goods and prices, audience, students, graduate students, workers of the advertizing industry, advertizing, professional, marketing, advance, sales.
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References

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