GRNTI 00.08 Общественные науки и идеология
OKSO 42.02.01 Реклама
OKSO 42.03.01 Реклама и связи с общественностью
OKSO 42.04.01 Реклама и связи с общественностью
BBK 6542 Экономика торговли. Торговая реклама. Недвижимость
TBK 795 Реклама. Маркетинг. PR
The edition is continuation of the series of books "Alphabet of Advertising" prepared according to the State educational standard of higher education in "Advertising", one of which authors-developers is professor V. L. Muzykant. The book is devoted to one of the most important aspects of advertizing activity — to studying of psychology of target audience of advertizing, formation of "thin control" of goods, the prices and marketing programs for needs of consumers. It will be useful to students, graduate students, workers of the advertizing industry, and also all that who wants to become a professional in the most interesting advertizing.
advertizing, psychology, goods and prices, audience, students, graduate students, workers of the advertizing industry, advertizing, professional, marketing, advance, sales.
текст
1. Muzykant V.L. Marketingovye osnovy upravleniya kommunikaciyami. Uchebnoe posobie. Moskva: Eksmo, 2009.
2. Muzykant V.L. Formirovanie brenda sredstvami reklamy i PR. Uchebnoe posobie. 2 dopolnennoe izdanie. Moskva: Ekonomist', 2006.
3. Muzykant V.L. Reklama v deystvii: effektivnye brend-kommunikacii. Uchebnoe posobie: strategii prodvizheniya. M.: Eksmo: 2009.
4. Muzykant V.L. Reklama v deystvii: istoriya, auditoriya, priemy. Uchebnoe posobie. M.: Eksmo: 2007.
5. Muzykant V.L. Reklama v deystvii: strategii prodvizheniya. Uchebnoe posobie: strategii prodvizheniya. M.: Eksmo: 2008.
6. Muzykant V.L. Reklama i PR-tehnologii. M.: Armada Press - Drofa, 2002.
7. Bove K., Arens U. Sovremennaya reklama: Per. s angl. - Tol'yatti: Izdatel'skiy Dom Dovgan', 1995.
8. Nozdreva R.B., Krylova G.D., Sokolova M.I., Grechkov V.Yu. Marketing. M.: Yurist', 2000.
9. Rozhkov I.Ya. Reklama: planka dlya profi. - M.: Stranica, 1998.
10. Paramonova T.N. Organizaciya merchandayzinga v roznichnom torgovom predpriyatii: Ucheb. posobie. M., 2002.
11. Feofanov O.A. Reklama: novye tehnologii v Rossii. - SPb.: Piter, 2000.
12. Sharkov F.I. Reklama i svyazi s obschestvennost'yu. Tehnologiya i metodika: V 2-h ch. - M., 2003.
13. Pochepcov G.G. Teoriya kommunikacii. - M.: REF-BUK. VAKLER, 2001.
14. Lebedev A.N., Bokovikov A.K. Eksperimental'naya psihologiya v rossiyskoy reklame. -M.:Akademia, 1995.
15. Aleshina I.V. Pablik rileyshnz dlya menedzherov i marketerov. - M.:, 2001.
16. Chumikov A.N., Bocharov M.P. Svyazi s obschestvennost'yu: teoriya i praktika. Uchebnoe posobie. - M.: Delo, 2003.
17. Borisov B.L. Tehnologiya reklamy i PR: Uchebnoe posobie. - M.: FAIR-PRESS, 2001.
18. Evstaf'ev V., Yasonov V. Vvedenie v mediaplanirovanie. Uchebnoe posobie dlya nachinayuschih mediaplanerov. - M.: RIP - Holding, 2000.
19. Leveshko R.P. Analiz effektivnosti reklamy. - SPb., 2002. 11.
20. Nazaykin A.N. Effektivnaya reklama v presse. - M.: Izd-vo mezhdunarodnogo interneta reklamy, 2001.
21. Devis, Dzhoel Dzh. Issledovaniya v reklamnoy deyatel'nosti: teoriya i praktika: Per. s angl. M.: Izdatel'skiy Dom «Val'yams», 2003 g.
22. Shmatov G.A. Osnovy mediaplanirovaniya: evristicheskiy podhod. Ekaterinburg: Izdatel'stvo Ural'skogo universiteta, 2007.
23. Ivanov A.N. Besplatnaya reklama. M.: Al'pina Pablisherz, 2010.
