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Moskva: Ekonomist', 2006."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Muzykant V.L. Reklama v deystvii: effektivnye brend-kommunikacii. Uchebnoe posobie: strategii prodvizheniya. M.: Eksmo: 2009."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Muzykant V.L. Reklama v deystvii: istoriya, auditoriya, priemy. Uchebnoe posobie. M.: Eksmo: 2007."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Muzykant V.L. Reklama v deystvii: strategii prodvizheniya. Uchebnoe posobie: strategii prodvizheniya. M.: Eksmo: 2008."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Muzykant V.L. Reklama i PR-tehnologii. M.: Armada Press - Drofa, 2002."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Bove K., Arens U. Sovremennaya reklama: Per. s angl. \u00e2\u0080\u0093 Tol'yatti: Izdatel'skiy Dom Dovgan', 1995."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Nozdreva R.B., Krylova G.D., Sokolova M.I., Grechkov V.Yu. Marketing. M.: Yurist', 2000."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Rozhkov I.Ya. Reklama: planka dlya profi. - M.: Stranica, 1998."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Paramonova T.N. Organizaciya merchandayzinga v roznichnom torgovom predpriyatii: Ucheb. posobie. M., 2002."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Feofanov O.A. Reklama: novye tehnologii v Rossii. \u00e2\u0080\u0094 SPb.: Piter, 2000."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Sharkov F.I. Reklama i svyazi s obschestvennost'yu. Tehnologiya i metodika: V 2-h ch. \u00e2\u0080\u0093 M., 2003."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Pochepcov G.G. Teoriya kommunikacii. - M.: REF-BUK. VAKLER, 2001."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Lebedev A.N., Bokovikov A.K. Eksperimental'naya psihologiya v rossiyskoy reklame. \u00e2\u0080\u0093M.:Akademia, 1995."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Aleshina I.V. 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Effektivnaya reklama v presse. \u00e2\u0080\u0093 M.: Izd-vo mezhdunarodnogo interneta reklamy, 2001."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Devis, Dzhoel Dzh. Issledovaniya v reklamnoy deyatel'nosti: teoriya i praktika: Per. s angl. M.: Izdatel'skiy Dom \u00c2\u00abVal'yams\u00c2\u00bb, 2003 g."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Shmatov G.A. Osnovy mediaplanirovaniya: evristicheskiy podhod. Ekaterinburg: Izdatel'stvo Ural'skogo universiteta, 2007."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Ivanov A.N. Besplatnaya reklama. M.: Al'pina Pablisherz, 2010."}]}},{"533":{"ind1":"#","ind2":"#","subfields":[{"$a":"There is an electronic copy"}]}},{"856":{"ind1":"4","ind2":"#","subfields":[{"$a":"riorpub.com"},{"$u":""}]}}]}