LDR 04646nam#a2200541#i#450#
001     511
005     20241227191947.5
008    _ 20171116d2017####ek#y0engy0150####ca
020 ## _$a978-5-369-00990-1
041 0# _$aRUS
044 ## _$axxu
080 ## _$aТеория, методология и методы общественных наук в целом. Социография. 30
084 ## _$aЭкономика торговли. Торговая реклама. Недвижимость. 6542
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084 ## _$aРеклама. 42.02.01
       _2okso
084 ## _$aРеклама и связи с общественностью. 42.03.01
       _2okso
084 ## _$aРеклама и связи с общественностью. 42.04.01
       _2okso
084 ## _$aРеклама. Маркетинг. PR. 795
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084 ## _$aОбщественные науки и идеология. 00.08
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100 #1 _$aMuzykant, Valyeriy 
245 00 _$aPsychology and sociology in advertizing
       _$cTextbook
260 1# _$aMoscow
       _$bPublishing Center RIOR
       _$c2017
300 ## _$a218 p.
500 ## _$aThe edition is continuation of the series of books "Alphabet of Advertising" prepared according to the State educational standard of higher education in "Advertising", one of which authors-developers is professor V. L. Muzykant. The book is devoted to one of the most important aspects of advertizing activity — to studying of psychology of target audience of advertizing, formation of "thin control" of goods, the prices and marketing programs for needs of consumers. It will be useful to students, graduate students, workers of the advertizing industry, and also all that who wants to become a professional in the most interesting advertizing.
       _$aadvertizing, psychology, goods and prices, audience, students, graduate students, workers of the advertizing industry, advertizing, professional, marketing, advance, sales.
       _$a10.12737/8183
510 0# _$aMuzykant V.L. Marketingovye osnovy upravleniya kommunikaciyami. Uchebnoe posobie. Moskva: Eksmo, 2009.
510 0# _$aMuzykant V.L. Formirovanie brenda sredstvami reklamy i PR. Uchebnoe posobie. 2 dopolnennoe izdanie. Moskva: Ekonomist', 2006.
510 0# _$aMuzykant V.L. Reklama v deystvii: effektivnye brend-kommunikacii. Uchebnoe posobie: strategii prodvizheniya.  M.: Eksmo: 2009.
510 0# _$aMuzykant V.L. Reklama v deystvii: istoriya, auditoriya, priemy.  Uchebnoe posobie.  M.: Eksmo: 2007.
510 0# _$aMuzykant V.L. Reklama v deystvii: strategii prodvizheniya.  Uchebnoe posobie: strategii prodvizheniya.  M.: Eksmo: 2008.
510 0# _$aMuzykant V.L. Reklama i PR-tehnologii. M.: Armada Press - Drofa, 2002.
510 0# _$aBove K., Arens U. Sovremennaya reklama: Per. s angl. – Tol'yatti: Izdatel'skiy Dom Dovgan', 1995.
510 0# _$aNozdreva R.B., Krylova G.D., Sokolova M.I., Grechkov V.Yu. Marketing. M.: Yurist', 2000.
510 0# _$aRozhkov I.Ya. Reklama: planka dlya profi. - M.: Stranica, 1998.
510 0# _$aParamonova T.N. Organizaciya merchandayzinga v roznichnom torgovom predpriyatii: Ucheb. posobie. M., 2002.
510 0# _$aFeofanov O.A. Reklama: novye tehnologii v Rossii. — SPb.: Piter, 2000.
510 0# _$aSharkov F.I. Reklama i svyazi s obschestvennost'yu. Tehnologiya i metodika: V 2-h ch. – M., 2003.
510 0# _$aPochepcov G.G. Teoriya  kommunikacii. - M.: REF-BUK. VAKLER, 2001.
510 0# _$aLebedev A.N., Bokovikov A.K. Eksperimental'naya psihologiya v rossiyskoy reklame. –M.:Akademia, 1995.
510 0# _$aAleshina I.V. Pablik rileyshnz dlya menedzherov i marketerov. – M.:, 2001.
510 0# _$aChumikov A.N., Bocharov M.P. Svyazi s obschestvennost'yu: teoriya i praktika. Uchebnoe posobie. – M.: Delo, 2003.
510 0# _$aBorisov B.L. Tehnologiya  reklamy i PR: Uchebnoe posobie. – M.: FAIR-PRESS, 2001.
510 0# _$aEvstaf'ev V., Yasonov V. Vvedenie v mediaplanirovanie. Uchebnoe posobie dlya nachinayuschih mediaplanerov. - M.: RIP – Holding, 2000.
510 0# _$aLeveshko R.P. Analiz effektivnosti reklamy. – SPb., 2002. 11.
510 0# _$aNazaykin A.N. Effektivnaya reklama v presse. – M.: Izd-vo mezhdunarodnogo interneta reklamy, 2001.
510 0# _$aDevis, Dzhoel Dzh. Issledovaniya v reklamnoy deyatel'nosti: teoriya  i praktika: Per. s angl. M.: Izdatel'skiy Dom «Val'yams», 2003 g.
510 0# _$aShmatov G.A. Osnovy mediaplanirovaniya: evristicheskiy podhod. Ekaterinburg: Izdatel'stvo Ural'skogo universiteta, 2007.
510 0# _$aIvanov A.N. Besplatnaya reklama. M.: Al'pina Pablisherz, 2010.
533 ## _$aThere is an electronic copy
856 4# _$ariorpub.com
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