Theory and Practice of Public Relations

Name: Theory and Practice of Public Relations
ISBN: 978-5-369-02167-5

Irina Arhangel'skaya; Yulia Mohova; Mira Rotanova

doi:10.29039/02167-5

UDC 659

THEORY AND PRACTICE OF PUBLIC RELATIONS Theory and Practice of Public Relations

Scientific publication

АА Аа

DOI https://doi.org/10.29039/02167-5 ISBN 978-5-369-02167-5

Published: 03.04.2025 Language: Russian Quantity of pages: 162 Publisher: Publishing Center RIOR Copyright sheets: 10 Number of publication: 1

Authors

Irina Arhangel'skaya¹ · Yulia Mohova² · Mira Rotanova³

1 Nizhny Novgorod Dobrolyubov State Linguistic University (filosofii, obschestvennyh kommunikaciy i turizma, Professor), Nizhny Novgorod State University named after N.I. Lobachevsky (Department of Journalism, Professor)
Nizhny Novgorod, Russia, Nizhny Novgorod, Russian Federation

2 communications agency JM Communications (Founder and CEO), sensory branding agency JM KM (co-founder)
Russian Federation

3 Nizhny Novgorod State Linguistic University named after N.A. Dobrolyubov (Department of Philosophy, Public Communications and Tourism, Associate Professor), Nizhny Novgorod State University named after N.I. Lobachevsky (Department of Journalism, Associate Professor)
Russian Federation

ABSTRACT

The teaching manuel acquaints students with goals, aims, functions, main definitions, and public relations activities. Much attention is paid to management of comminocation with mass media, events, and PR-campaigns. Theoretical part is followed by practical cases which help to understand the material. The manual is intended for students whose majors are "Advertising and Public Relations", "Journalism", "Management", " Sociology" as well as those who study theory and practice of public relations. Will be of interest to students, post-graduates, and teachers of financial and banking specialities.

KEYWORDS

PR, public relations, public communications

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GOST

Arhangel'skaya I. B., Mohova Y. A., Rotanova M. B. Theory and Practice of Public Relations. Moscow , Publishing Center RIOR , 2025, pt. 1, 162 p. DOI: https://doi.org/10.29039/02167-5. Available at: https://riorpub.com/en/nauka/publications/textbook/6a9c16fd32807fdbab87ca06/view (Date of access 04.10.2026)

MLA

Irina Arhangel'skaya, Mohova Y. A., Rotanova M. B.. Theory and Practice of Public Relations. Moscow : Publishing Center RIOR , 2025. DOI: https://doi.org/10.29039/02167-5.

APA

Arhangel'skaya I. B., Mohova Y. A., Rotanova M. B. (2025). Theory and Practice of Public Relations. Publishing Center RIOR . https://doi.org/10.29039/02167-5

Chicago

Irina Arhangel'skaya, Mohova Y. A., Rotanova M. B.. Theory and Practice of Public Relations. Moscow : Publishing Center RIOR , 2025. https://doi.org/10.29039/02167-5.

WIKI

{{cite book | author = Arhangel'skaya I. B., Mohova Y. A., Rotanova M. B. | title = Theory and Practice of Public Relations | publisher = Publishing Center RIOR | year = 2025 | doi = 10.29039/02167-5 | isbn = 978-5-369-02167-5 }}

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