MODERN PARADIGMS AND ALGORITHM FOR FORMING AN ADAPTIVE EXPORT STRATEGY FOR THE AGRO-INDUSTRIAL COMPLEX
Abstract and keywords
Abstract:
This article examines the country's current export strategies. Market entry methods are analyzed from the perspective of transaction costs, resource-based theory, and strategic planning, as these approaches utilize different assumptions and rely on different premises. The advantages of the triple bottom line concept, which involves building a business based not only on financial performance but also on the social and environmental impacts of a company's operations, are identified. Approaches are substantiated and an algorithm for the country's export strategy for agricultural products is developed.

Keywords:
export strategy of the country and the agro-industrial complex, foreign economic policy, transaction costs, theory of international competitiveness.
References

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