Sankt-Peterburg, St. Petersburg, Russian Federation
VAK Russia 5.2.1
VAK Russia 5.2.4
VAK Russia 5.2.5
VAK Russia 5.2.6
VAK Russia 5.2.7
UDC 33
CSCSTI 06.35
Russian Classification of Professions by Education 38.02.01
Russian Library and Bibliographic Classification 65
Russian Trade and Bibliographic Classification 77
BISAC BUS BUSINESS & ECONOMICS
The article examines the transformation of financial planning, budgeting, and pricing strategy formulation within Russian enterprises driven by global instability and the shifting trajectory of monetary regulation. The author analyzes the macroeconomic turnaround in the Bank of Russia's monetary policy in June 2026, marked by the key interest rate reduction, and evaluates its impact on working capital costs and hurdle rates in investment business planning. Drawing on the synergy of situational management and institutional growth approaches, the paper substantiates the necessity of replacing static budgets with agile models, specifically rolling forecasts and zero-based budgeting (ZBB). An integrated dynamic pricing algorithm has been developed to enable enterprises to respond promptly to cost volatility and structural shifts. Furthermore, the impact of integrating sustainability principles (ESG) into the overall strategic management architecture is considered. The practical significance of the study lies in establishing an adaptive financial management framework that ensures the economic sustainability of the corporate sector amid a multipolar reality
adaptive budgeting, pricing strategies, financial planning, business planning, monetary regulation, key interest rate, dynamic pricing, global instability, multipolar world, business sustainability
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