graduate student from 01.01.2024 to 01.01.2025
Russian University of Cooperation (Department of Economics and Customs Affairs, Postgraduate student)
graduate student from 01.01.2024 to 01.01.2025
Mytishchi, Moscow, Russian Federation
VAK Russia 5.2.1
VAK Russia 5.2.4
VAK Russia 5.2.5
VAK Russia 5.2.6
VAK Russia 5.2.7
UDC 339.13
The current realities of the Russian automotive market are characterized by a large-scale transformation of the competitive environment, due to structural shifts in the model of passenger car trade. Significant changes have affected all aspects of the industry’s functioning, including product policies, pricing, service and distribution channels. The article considers methodological approaches to assess competitiveness in the field of automotive trade, analyzes the evolution of theoretical concepts applied to the specifics of industry. Key findings of the study include systematization of market-participant competitiveness criteria and identification of relevant issues impeding effective trade. The practical significance of the work is determined by the possibility of applying the identified criteria and problems when developing strategies to increase the competitiveness of car centers and shaping sectoral policies in the field of automobile trade.
competitiveness, car market, auto retailing, autodrivers, digitalization of trade, service, Chinese cars, pricing, assortment policy, customer loyalty
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