Saransk, Saransk, Russian Federation
Higher education institutions are functioning in the context of globalization of social and economic processes of growth dynamism and of uncertainty factors of the environment, rapid changes in the means and methods of competition, cooperation and collaboration in various fields. The most important tool to gain and maintain competitive advantages of the university are the brand, reputation and status related to intangible assets. The article discusses the status of the university as one of the most important competitive advantages in two aspects: the operating status and network status. Particular attention is paid to the status of the university as a tool for building and strengthening partnerships with other universities, research and business structures, authorities.
the status of the university, brand name, reputation, operational status, network status, competitive advantage, partnerships
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