TY  BOOK
TI  Branding: The Principles of Branding
KW  Advertorial,Private Label
KW  Megabrand manufacturers
KW  Brand identity
KW  Brandbuilding
KW  Brand vision
KW  Brand equity
KW  Brand extension
KW  Audit brand hardware portfolio
KW  Brand Essence,Brand Image,Brand philosophy,Brand Equity Index Model,Brand Consultancy
KW  Brand expansion
KW  Incremental Cash Flow from Branding,Price/Earning Multiple,Free/Far standing brands
KW  Focus groups
KW  Holistic Selling Proposition
KW  Overbranding,Endorsed Branding
KW  Private Label
KW  Product life cycle
KW  Consumer behavior
KW  Brand management
KW  Channels of distribution
KW  Geographic expansion
KW  Lovemarks
KW  Return on investment
KW  Russian Target group Index
KW  Market share
KW  Marginal distribution channels
KW  Mature markets
KW  Positioning
KW  Premium Profit
KW  «Push» and «Pull» Strategy
KW  Rebranding
KW  Strategic Business Zone
KW  SWOT-analysis
KW  User Category
KW  Target Audience
KW  The method of total costs
KW  Total Quality Management
KW  Trademark,Tradedressing,Tweens
KW  «Five forces» strategy by M.Porter.
AU  Muzykant, V..
PY  2017
PB  Publishing Center RIOR