%0 Book
%T Branding: The Principles of Branding
%A Muzykant, V..
%K Advertorial,Private Label, Megabrand manufacturers, Brand identity, Brandbuilding, Brand vision, Brand equity, Brand extension, Audit brand hardware portfolio, Brand Essence,Brand Image,Brand philosophy,Brand Equity Index Model,Brand Consultancy, Brand expansion, Incremental Cash Flow from Branding,Price/Earning Multiple,Free/Far standing brands, Focus groups, Holistic Selling Proposition, Overbranding,Endorsed Branding, Private Label, Product life cycle, Consumer behavior, Brand management, Channels of distribution, Geographic expansion, Lovemarks, Return on investment, Russian Target group Index, Market share, Marginal distribution channels, Mature markets, Positioning, Premium Profit, «Push» and «Pull» Strategy, Rebranding, Strategic Business Zone, SWOT-analysis, User Category, Target Audience, The method of total costs, Total Quality Management, Trademark,Tradedressing,Tweens, «Five forces» strategy by M.Porter.
%D 2017
%P 316
%I Publishing Center RIOR