TY BOOK TI The Language of Advertising: Graphic, Grammar and Pragmatic Aspects KW language of advertising KW advertising discourse KW ethnocultural peculiarities KW elliptical sentences KW adverbial modifiers-deverbatives KW language-game KW graphic expressive means KW mixture of cyrillic and latin fonts AU Panteleev, A.F. AU Inos, A.V. PY 2021 PB Publishing Center RIOR