01519nam#a2200205#i#450# 4661 20250528121211.3 20250403d2025####ek#y0engy0150####ca 978-5-369-02167-5 xxu Реклама. Система информации. Связь с общественностью. 659 Arhangel'skaya, Irina Borisovna Nizhny Novgorod Dobrolyubov State Linguistic University Mohova, Yulia Alexandrovna communications agency JM Communications Rotanova, Mira Borisovna Nizhny Novgorod State Linguistic University named after N.A. Dobrolyubov Theory and Practice of Public Relations Textbook Moscow Publishing Center RIOR 2025 162 p. The teaching manuel acquaints students with goals, aims, functions, main definitions, and public relations activities. Much attention is paid to management of comminocation with mass media, events, and PR-campaigns. Theoretical part is followed by practical cases which help to understand the material. The manual is intended for students whose majors are "Advertising and Public Relations", "Journalism", "Management", " Sociology" as well as those who study theory and practice of public relations. Will be of interest to students, post-graduates, and teachers of financial and banking specialities. PR, public relations, public communications 10.29039/02167-5 There is an electronic copy riorpub.com