01519nam#a2200205#i#4500001000500000005001700005008004000022020002300062044000900085080010800094100009500202100007400297100010500371245005600476260004400532300001200576500067500588533003301263856001701296466120250523071508.5  20250403d2025####ek#y0engy0150####ca##$a978-5-369-02167-5##$axxu##$aРеклама. Система информации. Связь с общественностью. 659#1$aArhangel'skaya, Irina Borisovna$aNizhny Novgorod Dobrolyubov State Linguistic University#1$aMohova, Yulia Alexandrovna$acommunications agency JM Communications#1$aRotanova, Mira Borisovna$aNizhny Novgorod State Linguistic University named after N.A. Dobrolyubov00$aTheory and Practice of Public Relations$cTextbook1#$aMoscow$bPublishing Center RIOR$c2025##$a162 p.##$aThe teaching manuel acquaints students with goals, aims, functions, main definitions, and public relations activities. Much attention is paid to management of comminocation with mass media, events, and PR-campaigns.  Theoretical part is  followed by practical cases which help to  understand the material. The manual is intended for students whose majors are "Advertising and Public Relations", "Journalism", "Management", " Sociology" as well as those who study theory and practice of public relations. Will be of interest to students, post-graduates, and teachers of financial and banking specialities.$aPR, public relations, public communications$a10.29039/02167-5##$aThere is an electronic copy4#$ariorpub.com