LDR 01519nam#a2200205#i#450#
001     4661
005     20250523232711.5
008    _ 20250403d2025####ek#y0engy0150####ca
020 ## _$a978-5-369-02167-5
044 ## _$axxu
080 ## _$aРеклама. Система информации. Связь с общественностью. 659
100 #1 _$aArhangel'skaya, Irina Borisovna
       _$aNizhny Novgorod Dobrolyubov State Linguistic University
100 #1 _$aMohova, Yulia Alexandrovna
       _$acommunications agency JM Communications
100 #1 _$aRotanova, Mira Borisovna
       _$aNizhny Novgorod State Linguistic University named after N.A. Dobrolyubov
245 00 _$aTheory and Practice of Public Relations
       _$cTextbook
260 1# _$aMoscow
       _$bPublishing Center RIOR
       _$c2025
300 ## _$a162 p.
500 ## _$aThe teaching manuel acquaints students with goals, aims, functions, main definitions, and public relations activities. Much attention is paid to management of comminocation with mass media, events, and PR-campaigns.  Theoretical part is  followed by practical cases which help to  understand the material. The manual is intended for students whose majors are "Advertising and Public Relations", "Journalism", "Management", " Sociology" as well as those who study theory and practice of public relations. Will be of interest to students, post-graduates, and teachers of financial and banking specialities.
       _$aPR, public relations, public communications
       _$a10.29039/02167-5
533 ## _$aThere is an electronic copy
856 4# _$ariorpub.com
       _$u