{"leader":"10855nam#a2200949#i#450#","fields":[{"001":"2032"},{"005":"20240424140520.3"},{"008":{"ind1":" ","ind2":" ","subfields":[{"":"20180227d2018####ek#y0engy0150####ca"}]}},{"020":{"ind1":"#","ind2":"#","subfields":[{"$a":"978-5-369-01775-3"}]}},{"041":{"ind1":"0","ind2":"#","subfields":[{"$a":"RUS"}]}},{"044":{"ind1":"#","ind2":"#","subfields":[{"$a":"xxu"}]}},{"080":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u00ad\u00d0\u00ba\u00d0\u00be\u00d0\u00bd\u00d0\u00be\u00d0\u00bc\u00d0\u00b8\u00d0\u00ba\u00d0\u00b0. \u00d0\u00ad\u00d0\u00ba\u00d0\u00be\u00d0\u00bd\u00d0\u00be\u00d0\u00bc\u00d0\u00b8\u00d1\u0087\u00d0\u00b5\u00d1\u0081\u00d0\u00ba\u00d0\u00b8\u00d0\u00b5 \u00d0\u00bd\u00d0\u00b0\u00d1\u0083\u00d0\u00ba\u00d0\u00b8. 33"}]}},{"084":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u00ad\u00d0\u00ba\u00d0\u00be\u00d0\u00bd\u00d0\u00be\u00d0\u00bc\u00d0\u00b8\u00d0\u00ba\u00d0\u00b0 \u00d0\u00bf\u00d1\u0080\u00d0\u00b5\u00d0\u00b4\u00d0\u00bf\u00d1\u0080\u00d0\u00b8\u00d1\u008f\u00d1\u0082\u00d0\u00b8\u00d1\u008f (\u00d1\u0084\u00d0\u00b8\u00d1\u0080\u00d0\u00bc\u00d1\u008b). 6529"},{"2":"bbk"}]}},{"084":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u00ad\u00d0\u00ba\u00d0\u00be\u00d0\u00bd\u00d0\u00be\u00d0\u00bc\u00d0\u00b8\u00d0\u00ba\u00d0\u00b0 \u00d0\u00b8 \u00d0\u00b1\u00d1\u0083\u00d1\u0085\u00d0\u00b3\u00d0\u00b0\u00d0\u00bb\u00d1\u0082\u00d0\u00b5\u00d1\u0080\u00d1\u0081\u00d0\u00ba\u00d0\u00b8\u00d0\u00b9 \u00d1\u0083\u00d1\u0087\u00d0\u00b5\u00d1\u0082 (\u00d0\u00bf\u00d0\u00be \u00d0\u00be\u00d1\u0082\u00d1\u0080\u00d0\u00b0\u00d1\u0081\u00d0\u00bb\u00d1\u008f\u00d0\u00bc). 38.02.01"},{"2":"okso"}]}},{"084":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u00ad\u00d0\u00ba\u00d0\u00be\u00d0\u00bd\u00d0\u00be\u00d0\u00bc\u00d0\u00b8\u00d0\u00ba\u00d0\u00b0. 38.06.01"},{"2":"okso"}]}},{"084":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u00ad\u00d0\u00ba\u00d0\u00be\u00d0\u00bd\u00d0\u00be\u00d0\u00bc\u00d0\u00b8\u00d0\u00ba\u00d0\u00b0. 38.03.01"},{"2":"okso"}]}},{"084":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u00a0\u00d0\u00b5\u00d0\u00ba\u00d0\u00bb\u00d0\u00b0\u00d0\u00bc\u00d0\u00b0. \u00d0\u009c\u00d0\u00b0\u00d1\u0080\u00d0\u00ba\u00d0\u00b5\u00d1\u0082\u00d0\u00b8\u00d0\u00bd\u00d0\u00b3. PR. 795"},{"2":"tbk"}]}},{"084":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u009e\u00d1\u0081\u00d0\u00bd\u00d0\u00be\u00d0\u00b2\u00d1\u008b \u00d0\u00bc\u00d0\u00b0\u00d1\u0080\u00d0\u00ba\u00d0\u00b5\u00d1\u0082\u00d0\u00b8\u00d0\u00bd\u00d0\u00b3\u00d0\u00b0. 7953"},{"2":"tbk"}]}},{"084":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u009e\u00d1\u0082\u00d1\u0080\u00d0\u00b0\u00d1\u0081\u00d0\u00bb\u00d0\u00b5\u00d0\u00b2\u00d0\u00be\u00d0\u00b9 \u00d0\u00bc\u00d0\u00b0\u00d1\u0080\u00d0\u00ba\u00d0\u00b5\u00d1\u0082\u00d0\u00b8\u00d0\u00bd\u00d0\u00b3. 7954"},{"2":"tbk"}]}},{"084":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u009c\u00d0\u00b0\u00d1\u0080\u00d0\u00ba\u00d0\u00b5\u00d1\u0082\u00d0\u00b8\u00d0\u00bd\u00d0\u00b3\u00d0\u00be\u00d0\u00b2\u00d1\u008b\u00d0\u00b5 \u00d0\u00b8\u00d1\u0081\u00d1\u0081\u00d0\u00bb\u00d0\u00b5\u00d0\u00b4\u00d0\u00be\u00d0\u00b2\u00d0\u00b0\u00d0\u00bd\u00d0\u00b8\u00d1\u008f. \u00d0\u0091\u00d0\u00b5\u00d0\u00bd\u00d1\u0087\u00d0\u00bc\u00d0\u00b0\u00d1\u0080\u00d0\u00ba\u00d0\u00b8\u00d0\u00bd\u00d0\u00b3. 7955"},{"2":"tbk"}]}},{"084":{"ind1":"#","ind2":"#","subfields":[{"$a":"\u00d0\u00ad\u00d0\u00ba\u00d0\u00be\u00d0\u00bd\u00d0\u00be\u00d0\u00bc\u00d0\u00b8\u00d0\u00ba\u00d0\u00b0 \u00d0\u00b8 \u00d0\u00be\u00d1\u0080\u00d0\u00b3\u00d0\u00b0\u00d0\u00bd\u00d0\u00b8\u00d0\u00b7\u00d0\u00b0\u00d1\u0086\u00d0\u00b8\u00d1\u008f \u00d0\u00bf\u00d1\u0080\u00d0\u00b5\u00d0\u00b4\u00d0\u00bf\u00d1\u0080\u00d0\u00b8\u00d1\u008f\u00d1\u0082\u00d0\u00b8\u00d1\u008f. \u00d0\u00a3\u00d0\u00bf\u00d1\u0080\u00d0\u00b0\u00d0\u00b2\u00d0\u00bb\u00d0\u00b5\u00d0\u00bd\u00d0\u00b8\u00d0\u00b5 \u00d0\u00bf\u00d1\u0080\u00d0\u00b5\u00d0\u00b4\u00d0\u00bf\u00d1\u0080\u00d0\u00b8\u00d1\u008f\u00d1\u0082\u00d0\u00b8\u00d0\u00b5\u00d0\u00bc. 06.81"},{"2":"grnti"}]}},{"100":{"ind1":"#","ind2":"1","subfields":[{"$a":"Dmitrieva, Natal'ya Vladimirovna"},{"$a":"Kemerovo State University"}]}},{"100":{"ind1":"#","ind2":"1","subfields":[{"$a":"Gabinskaya, Olga Sergeevna"},{"$a":"Kemerovo institute (branch) of Plekhanov Russian University of Economics"}]}},{"245":{"ind1":"0","ind2":"0","subfields":[{"$a":"Marketing"},{"$c":"Textbook"}]}},{"260":{"ind1":"1","ind2":"#","subfields":[{"$a":"Moscow"},{"$b":"Publishing Center RIOR"},{"$c":"2018"}]}},{"300":{"ind1":"#","ind2":"#","subfields":[{"$a":"240 p."}]}},{"500":{"ind1":"#","ind2":"#","subfields":[{"$a":"he tutorial reveals the key aspects of marketing activities. Much attention is paid to the evaluation of the marketing environment, research and market segmentation, consumer behavior, operational marketing. In addition to control questions and tests, problematic situations based on the current experience of Russian companies are presented.\r\nStudy guide corresponds to the state educational standards for fields of study 38.03.01 \"Economics\", 38.03.02 \"Management\", 38.03.06 \"trading business\" (undergraduate level). The book is intended for undergraduate students, and can also be useful for students of additional education programs, managers and owners of enterprises."},{"$a":"marketing, situational analysis, research, segmentation, positioning, management, strategy, pricing, marketing, adverts, promotion, product policy"},{"$a":"10.29039\/01775-3"}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Bagiev G.L. Marketing: dlya bakalavrov i specialistov \/ G.L. Bagiev, V.M. Tarasevich \u00e2\u0080\u0094 4-e izd., pererab. i dop. \u00e2\u0080\u0094 SPb.: Piter, 2012. \u00e2\u0080\u0094 560 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Golubkov E.P. Marketing dlya professionalov: prakticheskiy kurs: uchebnik i praktikum dlya bakalavriata i magistratury \/ E.P. Golubkov. \u00e2\u0080\u0094 M.: Yurayt, 2017. \u00e2\u0080\u0094 474 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Igan D. Marketing vzaimootnosheniy: analiz marketingo-vyh strategiy na osnove vzaimootnosheniy: uchebnik \/ D. Igan. \u00e2\u0080\u0094 M.: Yuniti-Dana, 2015 \u00e2\u0080\u0094 375 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Kalyuzhnova N.Ya. Sovremennye modeli marketinga: uchebn. posobie dlya vuzov \/ N.Ya. Kalyuzhnova, Yu.E. Koshurnikova; pod obsch. red. N.Ya. Kalyuzhnovoy. \u00e2\u0080\u0094 2-e izd., ispr. i dop. \u00e2\u0080\u0094 M.: Yurayt, 2017. \u00e2\u0080\u0094 164 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Kotler F., Keller K.L. Marketing. Menedzhment \/ F. Kot-ler, K.L. Keller. \u00e2\u0080\u0094 SPb: Piter, 2016. \u00e2\u0080\u0094 480 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Kuznecova L.V. Osnovy marketinga: ucheb. posobie dlya vu-zov \/ L.V. Kuznecova, Yu.Yu. Cherkasova. \u00e2\u0080\u0094 M.: Vuzovskiy uchebnik, 2013. \u00e2\u0080\u0094 138 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Marketing: Kratkiy tolkovyy slovar' osnovnyh marketin-govyh ponyatiy i sovremennyh terminov \/ Percovskiy N.I. \u00e2\u0080\u0094 M.: Dashkov i K, 2016. \u00e2\u0080\u0094 140 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Marketing: teoriya i praktika: uchebnoe posobie dlya baka-lavrov \/ S.V. Karpova [i dr.]; pod obsch. red. S.V. Karpovoy. \u00e2\u0080\u0094 M.: Yurayt, 2017. \u00e2\u0080\u0094 416 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Maslova T.D., Bozhuk S.G., Kovalik L.N. Marketing: uchebnik \/ T.D. Maslova, S.G. Bozhuk, L.N. Kovalik. \u00e2\u0080\u0094 SPb.: Piter, 2012. \u00e2\u0080\u0094 448 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Min'ko E.V., Zav'yalov O.A., Min'ko A.A. Ocenka effektivno-sti kommercheskih proektov: ucheb. posobie dlya studentov vuzov \/ E.V. Min'ko, O.A. Zav'yalov, A.A. Min'ko. \u00e2\u0080\u0094 SPb.: Piter, 2014. \u00e2\u0080\u0094 368 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Sinyaeva I.M. Marketing: uchebnik dlya akademicheskogo baka-lavriata \/ I.M. Sinyaeva, O.N. Zhil'cova. \u00e2\u0080\u0094 3-e izd., pererab. i dop. \u00e2\u0080\u0094 M.: Yurayt, 2018. \u00e2\u0080\u0094 495 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Belyaevskiy I.K. Marketingovoe issledovanie: informaciya, analiz, prognoz: ucheb. posobie \/ I.K. Belyaevskiy. \u00e2\u0080\u0094 2-e izd., pe-rerab. i dop. \u00e2\u0080\u0094 M.: KURS: NIC INFRA-M, 2013. \u00e2\u0080\u0094 392 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Bozhuk S.G. Marketingovye issledovaniya: uchebnik dlya SPO \/ S.G. Bozhuk. \u00e2\u0080\u0094 2-e izd., ispr. i dop. \u00e2\u0080\u0094 M.: Yurayt, 2018. \u00e2\u0080\u0094 280 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Golubkov E.P. Marketingovye issledovaniya \/ E.P. Golubkov. \u00e2\u0080\u0094 M.: Finpress, 2008. \u00e2\u0080\u0094 496 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Galickiy E.B. Marketingovye issledovaniya. Teoriya i prak-tika: uchebnik dlya vuzov \/ E.B. Galickiy, E.G. Galickaya. \u00e2\u0080\u0094 2-e izd., pererab. i dop. \u00e2\u0080\u0094 M.: Yurayt, 2017. \u00e2\u0080\u0094 570 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Korotkov A.V. Marketingovye issledovaniya: uchebnik dlya bakalavrov \/ A.V. Korotkov. \u00e2\u0080\u0094 3-e izd., pererab. i dop. \u00e2\u0080\u0094 M.: Yurayt, 2017. \u00e2\u0080\u0094 595 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Lebedeva O.A., Lygina N.I. Marketingovye issledovaniya rynka: uchebnik \/ O.A. Lebedeva, N.I. Lygina. \u00e2\u0080\u0094 M.: ID FORUM: NIC INFRA-M, 2013. \u00e2\u0080\u0094 192 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Marketingovye issledovaniya: teoriya i praktika: uchebnik dlya akademicheskogo bakalavriata \/ S.P. Azarova [i dr.]; pod obsch. red. O.N. Zhil'covoy. \u00e2\u0080\u0094 M.: Yurayt, 2017. \u00e2\u0080\u0094 314 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Polynskaya G.A. Informacionnye sistemy marketinga: uchebnik i praktikum dlya akademicheskogo bakalavriata \/ G.A. Po-lynskaya. \u00e2\u0080\u0094 M.: Yurayt, 2018. \u00e2\u0080\u0094 370 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Tokarev B.E. Marketingovye issledovaniya: uchebnik \/ B.E. Tokarev. \u00e2\u0080\u0094 2-e izd., pererab. i dop. \u00e2\u0080\u0094 M.: Magistr: NIC INFRA-M, 2013. \u00e2\u0080\u0094 512 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Tyurin D.V. Marketingovye issledovaniya: uchebnik dlya baka-lavrov \/ D.V. Tyurin. \u00e2\u0080\u0094 M.: Yurayt, 2017. \u00e2\u0080\u0094 342 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Al'vares S. Kak sozdat' produkt, kotoryy kupyat. Metod Lean Customer Development \/ S. Al'vares. \u00e2\u0080\u0094 M.: Al'pina pablisher, 2018 \u00e2\u0080\u0094 248 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Best R. Marketing ot potrebitelya \/ R. Best. \u00e2\u0080\u0094 6-e izd. \u00e2\u0080\u0094 M.: Mann, Ivanov i Ferber, 2017 \u00e2\u0080\u0094 696 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Draganchuk L.S. Povedenie potrebiteley: uchebnoe posobie \/ L.S. Draganchuk. \u00e2\u0080\u0094 M.: NIC INFRA-M, 2016. \u00e2\u0080\u0094 192 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Dubrovin I.A. Povedenie potrebiteley: ucheb. posobie \/ I.A. Dubrovin \u00e2\u0080\u0094 4-e izd. \u00e2\u0080\u0094 M.: Dashkov i K, 2017. \u00e2\u0080\u0094 310 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Naumov V.N. Povedenie potrebiteley: ucheb. posobie \/ V.N. Naumov. \u00e2\u0080\u0094 M.: NIC INFRA-M, 2014. \u00e2\u0080\u0094 248 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Osterval'der A., Pin'e I., Bernarda G., Smit A. Razrabotka cennostnyh predlozheniy. Kak sozdavat' tovary i uslugi, kotorye zahotyat kupit' potrebiteli \/A. Osterval'der, I. Pin'e, G. Ber-narda, A. Smit. \u00e2\u0080\u0094 M.: Al'pina Pablisher, 2018. \u00e2\u0080\u0094 320 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Romanenkova O.N. Povedenie potrebiteley: uchebnik \/ O.N. Romanenkova. \u00e2\u0080\u0094 M.: INFRA-M, 2017. \u00e2\u0080\u0094 320 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Traut Dzh., Rays E. Pozicionirovanie. Bitva za umy \/ Dzh. Traut, E. Rays. \u00e2\u0080\u0094 SPb.: Piter, 2018. \u00e2\u0080\u0094 320 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Udovletvorennost' potrebitelya. Empiricheskie issledova-niya i praktika izmereniya: monografiya \/ pod red. O.K. Oyner \u00e2\u0080\u0094 NIC INFRA-M, 2014 \u00e2\u0080\u0094 220s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Foks D. Kak stat' superzvezdoy marketinga \/ D.Foks. \u00e2\u0080\u0094 M.: Al'pina Pablisher, 2016. \u00e2\u0080\u0094 240 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Ivanova T.N. Tovarnyy menedzhment: uchebnoe posobie \/ Ivanova T.N., Eremina O.Yu., Evdokimova O.V.; pod red. Ivano-voy T.N. \u00e2\u0080\u0094 M.:NIC INFRA-M, 2017. \u00e2\u0080\u0094 234 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Vallentin L. Prodayuschaya upakovka. Pervaya v mire kniga ob upakovke kak sredstve kommunikacii \/ L. Vallentin. \u00e2\u0080\u0094 M.: Mann, Ivanov i Fereber, 2012. \u00e2\u0080\u0094 80 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Karpova S.V., Zaharenko T.I. Brending: uchebnik. \u00e2\u0080\u0094 M.: Yurayt, 2017. \u00e2\u0080\u0094 440 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Kulikova N.R. Upravlenie assortimentom tovarov: ucheb. po-sobie \/ N.R. Kulikova, T.A. Trykova, N.S. Borzunova. \u00e2\u0080\u0094 M.: Al'-fa-M: NIC INFRA-M, 2014. \u00e2\u0080\u0094 240 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Lific I.M. Konkurentosposobnost' tovarov i uslug: ucheb-nik dlya bakalavrov \/ I.M. Lific. \u00e2\u0080\u0094 3-e izd., pererab. i dop. \u00e2\u0080\u0094 M.: Yurayt, 2017. \u00e2\u0080\u0094 438 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Lukina A.V. Marketing tovarov i uslug: ucheb. posobie \/ A.V. Lukina. \u00e2\u0080\u0094 2-e izd., dop. \u00e2\u0080\u0094 M.: Forum: NIC INFRA-M, 2013. \u00e2\u0080\u0094 240 s\/"}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Lyashko A.A. Tovarovedenie, ekspertiza i standartizaciya \/ Lyashko A.A., Hodykin A.P., Voloshko N.I., \u00e2\u0080\u0094 2-e izd. \u00e2\u0080\u0094 M.: Dashkov i K, 2017. \u00e2\u0080\u0094 660 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Magomedov Sh.Sh. Upravlenie tovarnym assortimentom i zapasami: uchebnik dlya bakalavrov \/ Sh.Sh. Magomedov \u00e2\u0080\u0094 M.: Dash-kov i K, 2016. \u00e2\u0080\u0094 176 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Nikolaeva M.A. Tovarnaya politika: uchebnik dlya bakalav-riata \/ M.A. Nikolaeva. \u00e2\u0080\u0094 M.: Norma, NIC INFRA-M, 2015. \u00e2\u0080\u0094 256 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Hayn T. Total'naya upakovka \/ T. Tayn. \u00e2\u0080\u0094 M.: Izdatel'stvo Studii Artemiya Lebedeva, 2017. \u00e2\u0080\u0094 430 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Hanlon Dzh.F. Upakovki i tara: proektirovanie, tehnologii, primenenie: per. s angl. \/ Zhd.F. Hanlon. \u00e2\u0080\u0094 SPb.: Professiya, 2008. \u00e2\u0080\u0094 632 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Chernik N.Yu. Tovarnaya politika predpriyatiya \/ N.Yu. Cher-nik. \u00e2\u0080\u0094 M.: TetraSistems, 2007. \u00e2\u0080\u0094 144 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Gladkih I.V. Cenovaya strategiya kompanii: orientaciya na potrebitelya: monografiya \/ I.V. Gladkih; Vysshaya shkola menedzh-menta SPbGU. \u00e2\u0080\u0094 SPb.: Vysshaya shkola menedzhmenta, 2013. \u00e2\u0080\u0094 472 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Gorina G.A. Cenoobrazovanie \/ Gorina G.A. \u00e2\u0080\u0094 M.:YuNITI-DANA, 2015. \u00e2\u0080\u0094 127 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Karpov S.V. Upravlenie cenami: uchebnik \/ Karpov S.V., Ru-sin V.N., Rozhkov I.V. \u00e2\u0080\u0094 M.: Vuzovskiy uchebnik, NIC INFRA-M, 2016. \u00e2\u0080\u0094 236 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Lipsic I.V. Cenoobrazovanie: uchebnik i praktikum dlya akademicheskogo bakalavriata \/ I.V. Lipsic. \u00e2\u0080\u0094 4-e izd., ispr. i dop. \u00e2\u0080\u0094 M.: Yurayt, 2018. \u00e2\u0080\u0094 368 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Magomedov M.D. Cenoobrazovanie: uchebnik \/ Magome-dov M.D., Kulomzina E.Yu., Chaykina I.I., \u00e2\u0080\u0094 3-e izd., pererab. \u00e2\u0080\u0094 M.: Dashkov i K, 2017. \u00e2\u0080\u0094 248 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Marn M., Regner E., Zavada K. Cenovoe preimuschestvo. Skol'ko dolzhen stoit' vash tovar? \/ M. Marn, E. Regner, K. Zava-da. \u00e2\u0080\u0094 M.: Al'pina Pablisher, 2017. \u00e2\u0080\u0094 318 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Paundstoun U. Eto dorogo ili deshevo? Psihologiya ceny \/ U. Paundstoun. \u00e2\u0080\u0094 M.: Kar'era Press, 2017. \u00e2\u0080\u0094 432 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Slepov V.A. Cenoobrazovanie: ucheb. posobie \/ V.A. Slepov, T.E. Nikolaeva i dr.; pod red. V.A. Slepova; Rossiyskaya ekonomi-cheskaya akademiya im. G.V. Plehanova. \u00e2\u0080\u0094 M.: Magistr: NIC INFRA-M, 2013. \u00e2\u0080\u0094 144 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Cenoobrazovanie: uchebnik i praktikum dlya bakalavriata i magistratury \/ T.G. Kas'yanenko [i dr.]; pod red. T.G. Kas'yanen-ko. \u00e2\u0080\u0094 7-e izd., pererab. i dop. \u00e2\u0080\u0094 M.: Yurayt, 2018. \u00e2\u0080\u0094 437 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Yampol'skaya D.O. Cenoobrazovanie v usloviyah rynka: ucheb. posobie \/ D.O. Yampol'skaya. \u00e2\u0080\u0094 M.: Mezhdunarodnye otnosheniya, 2015. \u00e2\u0080\u0094 192 s."}]}},{"533":{"ind1":"#","ind2":"#","subfields":[{"$a":"There is an electronic copy"}]}},{"856":{"ind1":"4","ind2":"#","subfields":[{"$a":"riorpub.com"},{"$u":""}]}}]}