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Much attention is paid to the evaluation of the marketing environment, research and market segmentation, consumer behavior, operational marketing. In addition to control questions and tests, problematic situations based on the current experience of Russian companies are presented.\r\nStudy guide corresponds to the state educational standards for fields of study 38.03.01 \"Economics\", 38.03.02 \"Management\", 38.03.06 \"trading business\" (undergraduate level). The book is intended for undergraduate students, and can also be useful for students of additional education programs, managers and owners of enterprises."},{"$a":"marketing, situational analysis, research, segmentation, positioning, management, strategy, pricing, marketing, adverts, promotion, product policy"},{"$a":"10.29039\/01775-3"}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Bagiev G.L. Marketing: dlya bakalavrov i specialistov \/ G.L. Bagiev, V.M. Tarasevich \u00e2\u0080\u0094 4-e izd., pererab. i dop. \u00e2\u0080\u0094 SPb.: Piter, 2012. \u00e2\u0080\u0094 560 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Golubkov E.P. Marketing dlya professionalov: prakticheskiy kurs: uchebnik i praktikum dlya bakalavriata i magistratury \/ E.P. Golubkov. \u00e2\u0080\u0094 M.: Yurayt, 2017. \u00e2\u0080\u0094 474 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Igan D. Marketing vzaimootnosheniy: analiz marketingo-vyh strategiy na osnove vzaimootnosheniy: uchebnik \/ D. Igan. \u00e2\u0080\u0094 M.: Yuniti-Dana, 2015 \u00e2\u0080\u0094 375 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Kalyuzhnova N.Ya. Sovremennye modeli marketinga: uchebn. posobie dlya vuzov \/ N.Ya. Kalyuzhnova, Yu.E. Koshurnikova; pod obsch. red. N.Ya. Kalyuzhnovoy. \u00e2\u0080\u0094 2-e izd., ispr. i dop. \u00e2\u0080\u0094 M.: Yurayt, 2017. \u00e2\u0080\u0094 164 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Kotler F., Keller K.L. Marketing. Menedzhment \/ F. Kot-ler, K.L. Keller. \u00e2\u0080\u0094 SPb: Piter, 2016. \u00e2\u0080\u0094 480 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Kuznecova L.V. Osnovy marketinga: ucheb. posobie dlya vu-zov \/ L.V. Kuznecova, Yu.Yu. Cherkasova. \u00e2\u0080\u0094 M.: Vuzovskiy uchebnik, 2013. \u00e2\u0080\u0094 138 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Marketing: Kratkiy tolkovyy slovar' osnovnyh marketin-govyh ponyatiy i sovremennyh terminov \/ Percovskiy N.I. \u00e2\u0080\u0094 M.: Dashkov i K, 2016. \u00e2\u0080\u0094 140 s."}]}},{"510":{"ind1":"0","ind2":"#","subfields":[{"$a":"Marketing: teoriya i praktika: uchebnoe posobie dlya baka-lavrov \/ S.V. Karpova [i dr.]; pod obsch. red. S.V. 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