01817nam#a2200193#i#4500001000500000005001700005008004000022020002300062044000900085080004000094100009400134100006900228245008600297260004400383300001200427500113400439533003301573856001701606298320241221145548.6  20240130d2024####ek#y0engy0150####ca##$a978-5-369-02126-2##$axxu##$aРусский язык. 811.161.1#1$aPanteleev, Andrey Feliksovich$aЮжный федеральный университет#1$aInos, Anastasija Vasiljevna$aNorthern Marianas Trade Institute00$aAdvertising language: Graphics. Grammar. Pragmatics. Second edition$cMonography1#$aMoscow$bPublishing Center RIOR$c2024##$a240 p.##$aThe monograph is devoted to the study of the specifics of the functioning of multilevel elements of language in the texts of modern Russian advertising. The advertising discourse in this book is considered as a complex indirect speech act. The modern advertising text is characterized by the active use of circumstantial determinants — deverbatives, elliptical, definitely personal and nominative one-member sentences. A striking feature of the modern advertising text is the graphic and orthographic foreign language, the contamination of Cyrillic and Latin elements, which contributes to the realization of the expressive possibilities of the application.
The book is addressed to students of philological faculties, faculties of management and marketing, undergraduates, graduate students, teachers of higher education, as well as all those who are interested in the Russian language.$aThe language of advertising, advertising discourse, national and cultural specificity, determinants-deverbatives, one-member sentences, manipulative influence, language game, graphic and orthographic foreign language$a10.29039/02126-2##$aThere is an electronic copy4#$ariorpub.com