00599naa#a2200169#i#450# EN\RIOR\bibl\117782 20260424052732.5 2409-6024 20260326b2026####ek#y0engy0150####ca RU Digital transformation trajectories in retail: from traditional formats to platform business models Journal article Moscow Publishing Center RIOR 2026 13 с. Journal article local Розничная торговля. Мелкая торговля. 339.37 Samohin Maksim Aleksandrovich riorpub.com