%0 Journal Article %T PLANNING AND MANAGEMENT OF THE COMPANY’S MARKETUNG ACTIVITIES %A Tsybulskaia, L.A. %A Egorkina, T.A. %A Elistratova, A.I. %A Semenov, M.V. %K marketing, marketing activities, management of marketing activities of an enterprise, planning, innovation, plan-scheme of innovative activities in distribution and sales policy of marketing %J Russian Journal of Management %D 2025 %N 13 %P 12 %I Publishing Center RIOR