TY  JOUR
TI  IMPROVEMENT OF USER EXPERIENCE AS A GROWTH FACTOR OF E-COMMERCE
KW  e-commerce
KW  online retail
KW  user experience
KW  growth marketing
KW  big data analysis
KW  recommendation system
KW  conversion
JO  Russian Journal of Management
AU  Diesperova, N.A.
PY  2024
IS  12
PB  Publishing Center RIOR