@article{Polovova2026pricing,
author={Polovova, T.A. and Troitskaya, N.N.},
title={PRICING STRATEGY AND THE PERFORMANCE OF MODERN ORGANIZATIONS: RUSSIAN SPECIFICS AND ADAPTATION TOOLS},
journal={Russian Journal of Management},
publisher={Publishing Center RIOR},
year={2026},
pages={220-230},
volume={14},
issue={8},
}