%0 Journal Article %T End-to-end integration of ESG principles into the company's marketing strategies %A DASHKOV, L.P. %A Nabieva, A.R. %A Karimov, B.N. %K ESG, marketing strategy, sustainable development, strategic marketing, ESG marketing, competitiveness, stakeholders, sustainable management, marketing communications, sustainable consumption %J Russian Journal of Management %D 2026 %N %P 16 %I Publishing Center RIOR