TY  JOUR
TI  NEUROMARKETING AND ITS IMPACT ON CONSUMERS: PROSPECTS AND CONSTRAINTS
KW  neuromarketing
KW  consumer behavior
KW  marketing research
KW  neuroscience tools
KW  neuroethics
KW  brand
KW  advertising message
JO  Russian Journal of Management
AU  Diesperova, N.A.
PY  2023
IS  11
PB  Publishing Center RIOR