TY  JOUR
TI  MARKETING AND FUNCTIONAL AND COST ANALYSIS: THE SYNERGY EFFECTS OF JOINT UTILIZATION
KW  consumer valuation
KW  value analysis
KW  mass consumer value,
rate of use value
KW  synergy effect.
JO  Advances in management & marketing
AU  Perekalina, N..
PY  2013
IS  1
PB  Publishing Center RIOR