%0 Journal Article
%T MARKETING AND FUNCTIONAL AND COST ANALYSIS: THE SYNERGY EFFECTS OF JOINT UTILIZATION
%A Perekalina, N..
%K consumer valuation, value analysis, mass consumer value,
rate of use value, synergy effect.
%J Advances in management & marketing
%D 2013
%N 1
%P 2
%I Publishing Center RIOR