TY JOUR TI TRANSFORMATION OF MECHANISMS OF COMMUNICATION AND INTERACTION WITH CUSTOMERS IN DIGITAL MARKETING KW digital marketing KW Internet marketing KW marketing communications KW customer interaction KW Internet commerce KW online sales KW omnichannel KW digital economy JO Russian Journal of Management AU Minakov, A.V. AU Suglobov, A.E. PY 2023 IS 11 PB Publishing Center RIOR