TY JOUR TI APPROACHES TO ASSESSING THE COMPETITIVENESS OF A COMPANY OPERATING IN THE MARKET OF INNOVATIVE PRODUCTS AND FEATURES OF ITS BUSINESS - PROMOTION STRATEGIES KW innovations KW robotic production KW business competitiveness KW promotion strategies JO Russian Journal of Management AU Anoshina, Y.F. AU Ermilina, D.D. AU Krotenko, T.Y. PY 2023 IS 11 PB Publishing Center RIOR