TY JOUR TI STRATEGIC PROJECTS OF THE UNIVERSITY AS A DRIVER FOR DEVELOPMENT OF THE REGION KW digitalization KW tourism industry KW indicators of tourist attractiveness KW state tourism strategy JO Russian Journal of Management AU Maslova, I.A. AU Popova, L.V. AU Sycheva-Peredero, O.V. PY 2022 IS 10 PB Publishing Center RIOR