TY JOUR TI Exploring Social Medium by Applying Physical and Mathematical Methods: Potentialities, Problems and Inconsistencies KW society KW mathematical model KW social study KW social behavior, civilization KW change. JO Scientific Research and Development. Socio-Humanitarian Research and Technology AU Kalney, M.S. AU Romanenko, Y.. PY 2014 IS 3 PB INFRA-M Academic Publishing LLC.