%0 Journal Article %T Exploring Social Medium by Applying Physical and Mathematical Methods: Potentialities, Problems and Inconsistencies %A Kalney, M.S. %A Romanenko, Y.. %K society, mathematical model, social study, social behavior, civilization, change. %J Scientific Research and Development. Socio-Humanitarian Research and Technology %D 2014 %N 3 %P 3 %I INFRA-M Academic Publishing LLC.