%0 Journal Article %T THE EVOLUTION OF MARKETING IN MANAGEMENT SYSTEM %A Kazakov, S.. %A Perekalina, N.. %A Rozhkov, I.. %K management, marketing, innovative activities, marketing concepts, rate of use-value, marketing 3.0, noosphere. %J Russian Journal of Management %D 2013 %N 1 %P 10 %I Publishing Center RIOR