TY JOUR TI ANALYSIS OF THE TERRITORY BRAND PROMOTION EFFECTIVENESS IN SOCIAL NETWORKS (BY THE EXAMPLE OF FACEBOOK) KW marketing KW place marketing KW city brand KW social network KW Social Media Marketing KW program of city brand promotion. JO Russian Journal of Management AU Egorova, N.I. AU Makarova, E.. PY 2017 IS 5 PB Publishing Center RIOR