%0 Journal Article %T ANALYSIS OF THE TERRITORY BRAND PROMOTION EFFECTIVENESS IN SOCIAL NETWORKS (BY THE EXAMPLE OF FACEBOOK) %A Egorova, N.I. %A Makarova, E.. %K marketing, place marketing, city brand, social network, Social Media Marketing, program of city brand promotion. %J Russian Journal of Management %D 2017 %N 5 %P 8 %I Publishing Center RIOR