TY  JOUR
TI  Marketing and Consumer Loyalty Management in Digital Ecosystems: Theoretical Frameworks and Practical Mechanisms
KW  digital ecosystems
KW  loyalty management
KW  marketing technologies
KW  ecosystem loyalty
KW  marketing metrics
KW  customer experience
KW  subscription models
KW  seamless index.
JO  Russian Journal of Management
AU  Nabieva, A.R.
AU  DASHKOV, L.P.
AU  Karimov, B.N.
PY  2026
IS  14
PB  Publishing Center RIOR