%0 Journal Article
%T Marketing and Consumer Loyalty Management in Digital Ecosystems: Theoretical Frameworks and Practical Mechanisms
%A Nabieva, A.R.
%A DASHKOV, L.P.
%A Karimov, B.N.
%K digital ecosystems, loyalty management, marketing technologies, ecosystem loyalty, marketing metrics, customer experience, subscription models, seamless index.
%J Russian Journal of Management
%D 2026
%N 14
%P 14
%I Publishing Center RIOR