%0 Journal Article %T GOVERNMENT PROGRAMS AS A TOOL FOR BUILDING THE BRAND OF THE NATIONAL EDUCATION SYSTEM %A Troitskaya, N.N. %A Sayranova, V.R. %A Zaharchuk, A.V. %A Kruckovich, O.S. %K state programs, strategic planning, brand attributes, education, branding, national system, educational services, government investments %J Russian Journal of Management %D 2026 %N 14 %P 9 %I Publishing Center RIOR