TY  JOUR
TI  ANALYSIS OF THE DYNAMICS AND DEVELOPMENT DIRECTIONS OF IMMERSIVE TECHNOLOGIES
KW  immersive technology
KW  virtual reality
KW  augmented reality
KW  mixed reality
KW  business processes
KW  digital transformation
KW  artificial intelligence
KW  Virtual Reality
KW  VR
KW  Augmented Reality
KW  AR
KW  Mixed Reality
KW  MR
JO  Russian Journal of Management
AU  Burmakin, V.M.
AU  Shmatko, A.D.
PY  2026
IS  14
PB  Publishing Center RIOR