%0 Journal Article %T ANALYSIS OF THE DYNAMICS AND DEVELOPMENT DIRECTIONS OF IMMERSIVE TECHNOLOGIES %A Burmakin, V.M. %A Shmatko, A.D. %K immersive technology, virtual reality, augmented reality, mixed reality, business processes, digital transformation, artificial intelligence, Virtual Reality, VR, Augmented Reality, AR, Mixed Reality, MR %J Russian Journal of Management %D 2026 %N 14 %P 13 %I Publishing Center RIOR