TY JOUR TI Ethical design of online role-playing games: preventing toxicity and creating an inclusive gaming environment KW ethical design KW MMORPG KW toxicity prevention KW inclusivity KW Malinovka KW generative AI KW player retention KW social dynamics of virtual worlds JO Russian Journal of Management AU Nosov, N.I. PY 2026 IS 14 PB Publishing Center RIOR