%0 Journal Article %T Ethical design of online role-playing games: preventing toxicity and creating an inclusive gaming environment %A Nosov, N.I. %K ethical design, MMORPG, toxicity prevention, inclusivity, Malinovka, generative AI, player retention, social dynamics of virtual worlds %J Russian Journal of Management %D 2026 %N 14 %P 23 %I Publishing Center RIOR