TY  JOUR
TI  SPECIFICITY OF FORMATION OF PLATFORM BUSINESS MODELS IN THE DIETARY SUPPLEMENTS MARKET
KW  platform business models
KW  digital economy
KW  dietary supplements
KW  dietary supplement market
KW  marketplaces
KW  D2C
KW  digital platforms
KW  personalization
KW  network effects
KW  digital transformation
KW  consumer behavior
KW  ecosystems
KW  trust
KW  e-commerce
JO  Russian Journal of Management
AU  Lukashin, K.V.
AU  Habarov, V.I.
PY  2026
IS  14
PB  Publishing Center RIOR