%0 Journal Article
%T SPECIFICITY OF FORMATION OF PLATFORM BUSINESS MODELS IN THE DIETARY SUPPLEMENTS MARKET
%A Lukashin, K.V.
%A Habarov, V.I.
%K platform business models, digital economy, dietary supplements, dietary supplement market, marketplaces, D2C, digital platforms, personalization, network effects, digital transformation, consumer behavior, ecosystems, trust, e-commerce
%J Russian Journal of Management
%D 2026
%N 14
%P 13
%I Publishing Center RIOR