TY  JOUR
TI  Digital transformation trajectories in retail: from traditional formats to platform business models
KW  digital transformation
KW  transformation trajectories
KW  platform business model
KW  omnichannel
KW  marketplace
KW  retail
KW  Phygital ecosystem
JO  Russian Journal of Management
AU  Samohin, M.A.
PY  2026
IS  14
PB  Publishing Center RIOR