TY  JOUR
TI  Modern Methods for Assessing Trade Competitiveness: An Integrative Approach Using the Example of Automotive Retail
KW  trade competitiveness
KW  competitiveness assessment methods
KW  automobile trade
KW  SWOT analysis
KW  PEST analysis
KW  benchmarking
KW  customer satisfaction index CSI
KW  loyalty index NPS
KW  trade financial indicators
KW  integrative assessment methodology
KW  competitiveness strategy.
JO  Russian Journal of Management
AU  Kumachev, A.S.
PY  2026
IS  14
PB  Publishing Center RIOR