%0 Journal Article
%T Modern Methods for Assessing Trade Competitiveness: An Integrative Approach Using the Example of Automotive Retail
%A Kumachev, A.S.
%K trade competitiveness, competitiveness assessment methods, automobile trade, SWOT analysis, PEST analysis, benchmarking, customer satisfaction index CSI, loyalty index NPS, trade financial indicators, integrative assessment methodology, competitiveness strategy.
%J Russian Journal of Management
%D 2026
%N 14
%P 16
%I Publishing Center RIOR