KEY FACTORS OF THE MARKET DEVELOPMENT OF BUSINESS TOURISM AND HOTEL SERVICES IN THE REGION
Rubrics: STRATEGIC MANAGEMENT
Authors:
Type:
Article
Pages:
from 419
to 430
Status:
Published
Received:
04.11.2016
Accepted:
04.11.2016
Published:
04.11.2016
Language:
Russian
Keywords:
business tourism market, Hospitality, competitiveness, hospitality industry, MICE-industry.
Abstract (English):
The aim of this paper is to investigate the key factors in the development of business tourism market of the Sverdlovsk region and the city of Yekaterinburg. The authors identified the principal aspects of the mechanism of formation of demand from business tourism entities, as well as conducted a structural analysis tools offer of accommodation, including hotels. Identified factors allowed us to formulate the main problems of the current state of the market of business tourism of Sverdlovsk region and the prospects for its further development. Particular attention is also paid to the possibilities of development of Yekaterinburg as a center of business tourism UFD considering the further growth of interest in this type of business tourism as the congress and exhibition. The paper formulated a list of recommendations to improve the Sverdlovsk region and Yekaterinburg attractive from the standpoint of business tourism. Presented in this work can be used by enterprises within the tourism industry in the formation of its strategic development plans as well as the executive bodies of state power in the development of the legal documentation governing the business tourism market.
The aim of this paper is to investigate the key factors in the development of business tourism market of the Sverdlovsk region and the city of Yekaterinburg. The authors identified the principal aspects of the mechanism of formation of demand from business tourism entities, as well as conducted a structural analysis tools offer of accommodation, including hotels. Identified factors allowed us to formulate the main problems of the current state of the market of business tourism of Sverdlovsk region and the prospects for its further development. Particular attention is also paid to the possibilities of development of Yekaterinburg as a center of business tourism UFD considering the further growth of interest in this type of business tourism as the congress and exhibition. The paper formulated a list of recommendations to improve the Sverdlovsk region and Yekaterinburg attractive from the standpoint of business tourism. Presented in this work can be used by enterprises within the tourism industry in the formation of its strategic development plans as well as the executive bodies of state power in the development of the legal documentation governing the business tourism market.
Keywords:
business tourism market, Hospitality, competitiveness, hospitality industry, MICE-industry.
business tourism market, Hospitality, competitiveness, hospitality industry, MICE-industry.
